Brief: To create an identity for Furtherise
Furtherise is a brand in education sector that enhances the life of students. The three main services offered by the brand are life coaching, skill development and career guidance. I worked on this project while working at Yellow Fishes, a premiere branding agency based in Mumbai.
Explorations
Logo Formation
Logo Reveal
After exploring on paper, I try exploring the shortlisted ones digitally.
With any project, I start with mind mapping, Here, I first jot down as many words as possible and then start with research. After this, I select words that could possibly be explored during the next phase i.e. sketching.
Explorations done based on the mind map.
This was my first commercial identity design project, and I learnt a lot, from referencing, to making a clean logo for a brand. I learnt how to present the designs to a client and how to treat letters individually. I realised the amount of back and forth that goes for a project.
Learning Outcome
Other Projects
UI
Animated Illustrations
Audio / Visual Media